OBJECTIVE: As part of the Staples private brands group, introduce Perk, the breakroom supplies brand.
DESCRIPTION: Through charm, wit and personality by using bright colors and engaging speech bubbles we let the world know that Perk is no ordinary breakroom supplies brand.
OBJECTIVE: Establish Staples Connect as the leader in working and learning via differentiating the brand, changing perception, redefining authority, and gaining credibility.
DESCRIPTION: Bring the World of Possible campaign to life by celebrating working and learning and by focusing on innovative products and services that provide solutions through various deliverables in both print and digital.
Runner up option included.
OBJECTIVE: Create social posts for Facebook and Instagram featuring seasonal products that build brand awareness and raise conversion rates.
DESCRIPTION: Concepted, styled and art directed stop-motion videos.
OBJECTIVE: Create a family of brochures for Staples Connect showcasing offerings and services within stores.
DESCRIPTION: Created a template that can be used across the 5 brochures so they are connected and work well together.
OBJECTIVE: Transform high traffic, old and outdated areas in the Staples home office building to launch a new B2B brand internally to associates.
DESCRIPTION: Lead designer on creating posters in executive meeting rooms, conference rooms, cafeteria, auditorium and lobby entrance.
OBJECTIVE: Create the Staples Annual Report cover keeping in mind the company’s 30th anniversary and its reinvention through the years.
DESCRIPTION: The board of directors wanted the annual report to not only speak to the past years numbers but also the vision for the company moving forward. The 2015 Annual Report spoke to the new tagline, "Make More Happen," and the transformation of the company for 2016. Options presented went directly to the CEO.
Runner up option included.
OBJECTIVE: Create static upper funnel brand awareness posts on Facebook, Twitter and Instagram that generate engagement.
DESCRIPTION: A sample of high performing posts where I utilized games and trends on social and applied it to relatable seasonal products to feature. Concepted, created artwork and art directed shoots.
OBJECTIVE: Create a truck wrap for the new eco-conscious delivery trucks that has strong brand prominence.
DESCRIPTION: Utilizing a clean and simple design the branding stands out which allows the colors and copy to pay off the eco-conscious elements.
